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HARNN: Retail Interior Design in Singapore Case Study

Client: HARNN

Location: Raffles City, Singapore

Project Type: Retail Interior Design

Size: 420 sq ft

Completion: 2025

HARNN retail interior design storefront at Raffles City Singapore

Born in Thailand, HARNN is internationally recognised for its luxury skincare and wellness products made with natural ingredients. The brand creates immersive retail spaces where customers can explore products in a calm environment designed around harmony, craftsmanship and holistic self-care.

I.Dezign was appointed to design HARNN’s new outlet at Raffles City Singapore. The goal was to create a sophisticated retail interior that remained true to the brand’s Thai origins while adapting naturally to Singapore’s vibrant shopping environment.

HARNN store entrance with modern chandeliers and central display counter

The Project Challenge

The main challenge was to express HARNN’s established brand identity within a 420 sq ft retail space. The interior needed to feel warm, elegant and calming while providing enough display capacity for the brand’s extensive skincare, body care, fragrance and wellness product ranges.

The design also needed to remain consistent with HARNN’s flagship boutiques. Materials, lighting, product presentation and customer flow had to work together to create an authentic brand experience rather than a standard retail store.

HARNN retail counter with natural skincare products and warm interior finishes

Our Design Approach

To understand the brand more deeply, the I.Dezign team travelled to Bangkok and studied HARNN’s flagship boutiques firsthand. This allowed the team to experience the brand’s signature warm tones, refined materials and elegant lighting before adapting these features for the Raffles City outlet.

Warm neutral finishes create a soft and welcoming background throughout the store. Custom illuminated shelving organises products into clear categories, including hair care, hand care and perfume, face care, home spa products, body care, gift sets and travel kits.

The shelving gives each product range a dedicated display area, making the collection easier for customers to understand and explore. A large soap wall also creates a colourful visual feature while presenting the products in a clear and organised way.

Modern chandeliers become a central design element above the retail floor. Their sculptural forms and soft lighting add character to the compact space while supporting the calm and luxurious atmosphere.

A central display counter provides additional space for featured products and gift items. The layout was carefully planned to guide customers smoothly through the outlet, helping them discover the different collections without making the store feel crowded.

HARNN skincare store with custom illuminated product shelving

The Project Outcome

The completed HARNN outlet combines practical product presentation with an immersive and restorative retail atmosphere.

Custom shelving presents the brand’s extensive collection clearly, while warm finishes, illuminated displays and decorative chandeliers create a sophisticated customer experience. The carefully planned layout also supports comfortable movement and encourages visitors to explore the full product range.

This case study shows how thoughtful retail interior design in Singapore can transform a compact store into a memorable brand environment. By combining functionality with brand storytelling, the HARNN outlet turns an everyday shopping visit into a calming sensory journey centred on wellness and self-care.